Proactivity – Living Life Inside-Out

By Action Coach Dave Beam

People engage my coaching services because they want change.  They typically want a change in their cash flow, a change in their customers, a change in their employees, or a change in their discretionary time.  The good news is that all of this is possible.  The interesting news is you really can’t directly change any of those things.  To affect sustainable change, you must accept the fact that you can really only change yourself.  When you change, you become more effective in influencing your environment.  It is an inside-out process.

The Power of Routine

By Action Coach Dave Beam

I would like to address an issue that used to make me groan – discipline.  The picture that comes to my mind when I think of that word is sweat, toil, deprivation, and pain.  No pain, no gain, as the saying goes.  If you have similar feelings and pictures when the word discipline is mentioned, it may be why you avoid or resist any changes in your life associated with the concept.

Well, you can lower your resistance to making positive changes by dropping the word “discipline” from your mind and replacing it with a milder, friendlier concept and term – routine.

How To Write Ads That Work – AIDA!

By Action Coach Dave Beam

We are all bombarded with hundreds of advertising messages every day.  If you have been in the business of business for long, you probably have concluded that advertising is a waste of money.  I only partially agree with that statement.  MOST advertising is a waste of money, because most advertising is frankly – lousy.  Ask the average person what makes a great ad, and they will likely tell you that it has something to do with creativity and entertainment value.  Not necessarily so.  I have only one measure for the quality of an ad; does it elicit a response that results in a sale?