If You Are Maxed Out, Consider Raising Your Prices

By Action Coach Dave Beam

I recently met with a business owner that has been in a residential service and install business for over 20 years. He has about 10 employees, and his main frustration or complaint is that he is “maxed out”. What he meant by that is that he never goes on vacation, always has to be there at least 60 hours per week, and that he actually dreads the phone ringing and new customers at times.

What Can You Guarantee?

By Action Coach Dave Beam

One of the keys to building a strong presence in the marketplace is uniqueness. When your business is different, and your customers have to come to you to get the service they are looking for, then you have established a niche market. You can easily raise your prices. In fact, it is appropriate and expected that rare, unique products would cost more.

Creating Your Uniqueness in the Market Place

By ActionCOACH David Beam

Mr. or Ms. Business Owner, I have an interesting question for you. How would you like to sell your goods and services and name your own price?

Does that even seem possible? If you don’t ask the question “How can I sell not based on price”, you will be always fighting the lowest price battle. You may say “Dave, that may work for some, but you don’t realize that our industry is completely price driven.” And I will respond and tell you why the customers in your industry are price focused. It is because you and your industry have not given them anything else other than price to consider.