Positioning Your Customer - It’s What They Expect That Matters

By Action Coach Dave Beam

One of the first issues that I address with a new coaching client is customer communication. The fact is that every customer that buys from you comes to you with expectations concerning the service he is about to receive. Those expectations have been created based on many sources of information. His past experience with you is a major contributor to his expectation. If he has been referred, then his expectation is formed based on what he has been told. Your marketing and advertising also creates an expectation. If this customer has worked with your competitor, he will definitely have expectations based on that experience. The fact is, he enters your business with beliefs and an expected outcome.

Delivery Mastery: Just Let Your Customers Buy From You!

By Action Coach Dave Beam

How often have you experienced it? You walk into a business, ready to buy, and you can’t get someone to listen and understand what you want so that you can give them your money and walk out with your purchase!

I recently spoke with one of my clients, Roger, who had every intention of buying not one, but two pick-up trucks from a certain car dealer. Roger had done business with this dealer for years, and there was a loyalty and relationship established.

Managing Receivables – A Key to a Healthy Cashflow!

By Action Coach Dave Beam

One of the reasons that people solicit my help as a business coach is to improve their cashflow. If you are in business, you’ve heard it said that cash is king! It’s the gasoline in your tank – if you run out, you are out of business!

There is much that can be done to improve cashflow, but one of the simplest, easiest ways is to effectively manage receivables. The fact is that many businesses do a mediocre job at best managing their receivables. With that being said, I want to give you some practical tips on how to better manage your receivables. These tips will help you only if you decide to use them.

Intention and Attention

By Action Coach Dave Beam

Here are two powerful words that sound much alike, and they are related.

INTENTION: It’s my stated purpose. It’s what I affirm I want. It includes my goals and my aspirations. Intention come from INside and it is created. It doesn’t just happen, but it is a choice.

ATTENTION: It’s where I put my focus. It’s what has my presence and my energy in a given moment. It’s where I invest my activity. Attention is outside. It is where I am and what I am with. It is what I do.

Marketing and Advertising – An Expense or an Investment?

By Action Coach Dave Beam

Most of the business owners that I speak with tell me that the majority of advertising and marketing is largely a waste of money.  They advertise out of fear, feeling like they need to at least keep their name out there.  They usually have a sense that most of their new customers are coming in from word-of-mouth, and that the advertising that they buy is probably not effective.  As a result, most small businesses are reluctant to advertise and try to minimize their marketing expense.