By Action Coach Dave Beam
I am going to do a four part series starting with this newsletter on how to create a marketing plan that works. This is actually pulled from the marketing module of "BusinessRICH" our premier 2-day paid training. All that to say this is fantastic stuff!
The first key point in creating a great marketing plan is asking the most effective questions in the right order. Most business owners, barraged by advertising representatives, believe that the most important issue in marketing is the how. Should I use TV, radio, newspaper, website, internet, flyers, direct mail, etc. etc. If so, which paper, which flyer, which ball team, which charity, new business cards and on and on it goes. Although these are legitimate questions, they are not the first questions that need to be asked. The “how am I going to do it” is one of the last questions to answer.