If You Are Maxed Out, Consider Raising Your Prices

By Action Coach Dave Beam

I recently met with a business owner that has been in a residential service and install business for over 20 years. He has about 10 employees, and his main frustration or complaint is that he is “maxed out”. What he meant by that is that he never goes on vacation, always has to be there at least 60 hours per week, and that he actually dreads the phone ringing and new customers at times.

Why People Challenge Price

by ActionCOACH David Beam

Customers want several things from their suppliers. Surveys of consumers have shown that most want timely service first, quality products and services second, and low price third. When asked in sales seminars what they think is most important to consumers, sales people have offered consistent feedback. They believe the consumer wants low price first, quality second, and good service last. There is a clear difference between what customers really want and what salespeople think they want.