Why People Challenge Price

by ActionCOACH David Beam

Customers want several things from their suppliers. Surveys of consumers have shown that most want timely service first, quality products and services second, and low price third. When asked in sales seminars what they think is most important to consumers, sales people have offered consistent feedback. They believe the consumer wants low price first, quality second, and good service last. There is a clear difference between what customers really want and what salespeople think they want.

5 Ways to Increase Your Profit

By Action Coach David Beam

If you have been hanging around Action Coach for very long, you have heard of the “5-Ways”. It’s great to know about simple profound principles that can really boost your business success. However, the only way that the “5-Ways” is going to do that for your business is by taking ACTION. So here is a challenge for every reader of this newsletter. Today, create at least one strategy from each of the five ways to implement in your business over the next 30 days, and do it.