What Can You Guarantee?

By Action Coach Dave Beam

One of the keys to building a strong presence in the marketplace is uniqueness. When your business is different, and your customers have to come to you to get the service they are looking for, then you have established a niche market. You can easily raise your prices. In fact, it is appropriate and expected that rare, unique products would cost more.

Your Biggest Competition

by Action Coach David Beam

A common question that I get asked as a business coach by business owners is “Who do you think is my biggest competitor?”

Many business owners are very focused on their competition. “How much are they charging?” “What are the new services or products that they are going to roll out?” “What do they say about us?” “How well do we compete in the market compared with them?”

Frankly, searching for answers to those questions really has minimal value. The reality is that your biggest competition is not the other guy or gal, but YOU! The single largest limiting factor to your success is not outside, but inside. Instead of focusing on what others are doing, the most leveraged way to improve your business and realize success is to look in the mirror.