Your Customer 4-H Club

by ActionCOACH David Beam

Here's a way to help you think about the Action concept of A,B,C,D customers.

Your customers are members of your 4-H Club; Hilarious, Happy, Hassle, Horrible

A (Awesome) customers are Hilarious

B (Basic) customers are Happy

C (Can’t Deal With) customers are a Hassle

And D (Dead) customers are Horrible

Think carefully about your customers. Typically about 10-15% are horrible and drain the money and energy from you and your business, and 10-20% are hilarious and are a sheer delight to work with and serve. The other 65-85 % are either basically happy or a hassle.