Sunday, May 15, 2011

Managing Receivables – A Key to a Healthy Cashflow!

By Action Coach Dave Beam
One of the reasons that people solicit my help as a business coach is to improve their cashflow. If you are in business, you’ve heard it said that cash is king! It’s the gasoline in your tank – if you run out, you are out of business!
There is much that can be done to improve cashflow, but one of the simplest, easiest ways is to effectively manage receivables. The fact is that many businesses do a mediocre job at best managing their receivables. With that being said, I want to give you some practical tips on how to better manage your receivables. These tips will help you only if you decide to use them.

Monday, May 9, 2011

Intention and Attention

By Action Coach Dave Beam
Here are two powerful words that sound much alike, and they are related.
INTENTION: It’s my stated purpose. It’s what I affirm I want. It includes my goals and my aspirations. Intention come from INside and it is created. It doesn’t just happen, but it is a choice.
ATTENTION: It’s where I put my focus. It’s what has my presence and my energy in a given moment. It’s where I invest my activity. Attention is outside. It is where I am and what I am with. It is what I do.

Monday, May 2, 2011

Marketing and Advertising – An Expense or an Investment?

By Action Coach Dave Beam

Most of the business owners that I speak with tell me that the majority of advertising and marketing is largely a waste of money.  They advertise out of fear, feeling like they need to at least keep their name out there.  They usually have a sense that most of their new customers are coming in from word-of-mouth, and that the advertising that they buy is probably not effective.  As a result, most small businesses are reluctant to advertise and try to minimize their marketing expense.