How to Create a Marketing Plan that Works! (Part 2 of 4)

By Action Coach Dave Beam

Last week we addressed THE most important question to answer for effective marketing, “WHO is your best customer?”  You ideally should have a list of several ideal customer profiles.  Not all great customers are alike, nor do they all like the same things.  So with that understood, let’s move to the next critical question; “WHERE would you find these ideal customers, especially in groups?”

How to Create a Marketing Plan that Works! (Part 1 of 4)

By Action Coach Dave Beam

I am going to do a four part series starting with this newsletter on how to create a marketing plan that works.  This is actually pulled from the marketing module of "BusinessRICH" our premier 2-day paid training. All that to say this is fantastic stuff!

The first key point in creating a great marketing plan is asking the most effective questions in the right order.  Most business owners, barraged by advertising representatives, believe that the most important issue in marketing is the how.  Should I use TV, radio, newspaper, website, internet, flyers, direct mail, etc. etc.  If so, which paper, which flyer, which ball team, which charity, new business cards and on and on it goes. Although these are legitimate questions, they are not the first questions that need to be asked.  The “how am I going to do it” is one of the last questions to answer.

Destination Mastery – Where are You Headed

By Action Coach Dave Beam

Hopefully most of you are either planning or enjoying your summer vacation.  Here is a simple question that will help us take a look at the subject of Destination Mastery.

What is the first decision you need to make when planning a vacation?  It seems to me it has to be the destination.  All of the other decisions grow out of that one!  Where will you stay? How you will travel there? What will be the budget?  How long will it take to get there?  What will you do when you get there?  What needs to be packed?  None of these questions can be adequately addressed unless you first know where you are going.